Rolex | SchiffGold

October 28, 2026 ・Original Analysis

Gold Prices Go Up. Rolex Prices Follow. So Why Don’t They Come Back Down?

If you walked into a Rolex dealer in 2024 and tried on a white-gold Daytona, you’d have been looking at a watch that cost considerably less than it does today. The same watch now retails for roughly $59,100, about 33% more than it did two years ago. In June alone, Rolex raised prices on its […]

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